About Us



Look to Candia Communications for hands-on assistance and practical advice, to maximize results.

Candia Communications provides marketing and sales assistance to startups and established companies around the world. Our years of experience span 20 Global 500 companies, 60+ startups, five IPOs and a few unfortunate experiences from which we learned valuable lessons.

We provide results-oriented marketing services to select clients, advising on best practices and helping drive strategy, messaging and integrated programs.





Great products don't necessarily make great companies. The everyday demands of running the business and getting the product ready for the market pose serious challenges. We are here to help.




Results

Marketing and sales support that deliver measurable results.
 Advice

Get seasoned advice on strategy, messaging and integrated programs. Implement industry best practices.
 Optimization

Optimize processes and maximize results through targeted, well-planned efforts.








Experience

Our solid credentials span startups, multinational corporations and government agencies.
 Situational Expertise

Our knowledge is strong. Strong in business. Strong in marketing. Strong in technology.


 

Global Reach

We work hand-in-hand with companies in Europe, the Pacific Rim and the Americas.
 The Honest Truth

We bring objective, honest clarity to your business plan, value proposition and messaging.


  
Hands-On
 
We've taken companies public, managed acquisitions and driven explosive yet sustained growth.

  



 

Tanya Candia heads the firm and drives all projects related to the Marketing Practice.



TANYA CANDIA

  • More than 25 years’ experience as an executive in high tech companies

  • Strong background in software engineering, product management and international marketing

  • Drove Unison Software IPO and subsequent acquisition by IBM; spearheaded IPO of Finnish security vendor F-Secure , the most successful IPO in Scandinavian history

  • Specialization in security, storage, networking, cloud computing and emerging technologies

  • Helps startups grow market share and achieve profitability

  • Published author of three books and eight e-books on marketing and technology; journal editor, writer

  • Named one of Silicon Valley’s Most Influential Women in 2010

  • Winner of ACQ Finance Global Awards for Management Consultancy (2010, 2011, 2012, 2014) and the Intercontinental Finance Award for Best Media and Marketing Firm, USA for 2011, 2013




XAVIER CANDIA

  • More than 20 years’ experience in high tech, with a solid background in channel marketing and sales

  • Worked with Calma Company, a subsidiary of General Electric

  • Managed Channel Development at Sun and Xerox

  • Leading authority on reseller channel issues

  • Experience with both large companies and startups in many countries

  • Develops and implements groundbreaking plans for alternate channel infrastructure and enablement




SHARYN PENSMITH

  • Recognized expert in government sales

  • Has received numerous awards and recognition including multiple awards as “Best of the Best”

  • Executive sales experience with AT&T, CSC, Microsoft, Global Crossing, and several startups

  • Responsible for clients winning multi-million-dollar contracts

  • Deep understanding of government sales, and solid relationships with influencers and decision-makersMember of Who’s Who of American Women



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