Our engagements can be short or long, strategic or tactical, depending on the client’s needs. Typical retainer engagements involve providing services as the interim marketing executive/marketing team. For a period of 6– 36 months or longer, we will perform strategic and tactical marketing activities, and work to bring on a team to carry on the work when we leave.
Project engagements can be as short as four weeks, but generally run 2-4 months. We specialize in performing technology assessments, and helping companies to acquire the right technologies for their needs. On the vendor side, we develop and fine-tune the messaging and positioning, which we then translate into business and technical white papers, sales collateral, web copy, case studies, contributed articles, presentations, and press releases/media outreach.