The Company
Look to Candia Communications for practical advice and hands-on assistance.



Our Story

Candia Communications provides marketing and sales assistance
to startups and established companies around the world.



EXPERIENCE

Our years of experience span 20 Global 500 companies, 40 startups,

three IPOs, nine mergers and a few unfortunate experiences

from which we learned valuable lessons.

 
 

WHAT WE DO

Candia Communications provides results-oriented marketing services to select clients. We advise on best practices and help create strategy, messages and integrated programs. We focus on efforts that can be measured, enabling clients to achieve optimal results.  




HEADQUARTERS

Candia Communications is headquartered in Saratoga, California,

with federal offices in Annapolis MD and a European office

in Perugia, Umbria, Italy.  


 
 
VALUE

Business executives, venture capital firms, founders and investors look to Candia Communications for practical advice and assistance with strategic marketing, communications, product and pricing, public relations and sales support.  



 

Why Candia Communications?

Great products don't necessarily make great companies.
 

The everyday demands of running the business and getting the product ready for

the market pose serious challenges. We are here to help.





Our Value

EXPERIENCE
Our solid credentials span startups, multinational corporations and government agencies.

SITUATIONAL EXPERTISE
Our knowledge is strong. Strong in business. Strong in marketing. Strong in technology.

GLOBAL REACH
We work hand-in-hand with companies in Europe, the Pacific Rim and the Americas.

THE HONEST TRUTH
We bring objective, honest clarity to your business plan, value proposition and messaging.

HANDS-ON
We've taken companies public, managed acquisitions and driven explosive yet sustained growth.



Our Team
 
 Tanya Candia heads the firm and drives all projects related to
the Marketing Practice.
















TANYA CANDIA

 

  • More than 25 years’ experience as an executive in high tech companies

  • Strong background in software engineering, product management and international marketing

  • Drove Unison Software IPO and subsequent acquisition by IBM; spearheaded IPO of Finnish security vendor F-Secure , the most successful IPO in Scandinavian history

  • Specialization in security, storage, networking, cloud computing and emerging technologies

  • Helps startups grow market share and achieve profitability

  • Published author of three books and eight e-books on marketing and technology; journal editor, writer

  • Named one of Silicon Valley’s Most Influential Women in 2010

  • Winner of ACQ Finance Global Awards for Management Consultancy (2010, 2011, 2012, 2014) and the Intercontinental Finance Award for Best Media and Marketing Firm, USA for 2011, 2013


XAVIER CANDIA

  

  • More than 20 years’ experience in high tech, with a solid background in channel marketing and sales

  • Worked with Calma Company, a subsidiary of General Electric

  • Managed Channel Development at Sun and Xerox

  • Leading authority on reseller channel issues

  • Experience with both large companies and startups in many countries

  • Develops and implements groundbreaking plans for alternate channel infrastructure and enablement  


SHARYN PENSMITH

 

  • Recognized expert in government sales

  • Has received numerous awards and recognition including multiple awards as “Best of the Best”

  • Executive sales experience with AT&T, CSC, Microsoft, Global Crossing, and several startups

  • Responsible for clients winning multi-million-dollar contracts

  • Deep understanding of government sales, and solid relationships with influencers and decision-makersMember of Who’s Who of American Women


LAUREN MATHER

 

  • Marketing assistant with Candia Communications

  • Assists with writing and design of newsletters, and competitive research

  • Student at University of Wisconsin, Madison majoring in Strategic Communications

  • Strong creative and writing skills, diligent researcher and a great team player