Our Services



We identify short- and long-term activities and market-oriented strategies that lead to increased sales and competitive advantage. Our solid track record in successful launches, IPOs and successful M&A outcomes speaks to our deep understanding of all things strategic, as well as to our ability to roll up our sleeves and get the job done.




Launching new ventures

Working with founders and executives to develop and refine the business plan, elevator pitch and presentations, we help drive funding efforts to a successful conclusion.
 Market Sizing &
Go-to-Market Strategies

We perform bottom-up and top-down market sizing research, providing the detail you and your investors need. We work with you on opportunity assessment, market segmentation and vertical analysis, to ensure an effective go-to-market strategy.
 Functional assistance

We work with you to define messaging and positioning, pricing and packaging, and develop all the materials and copy needed to build media and social awareness leading to market share growth and profitability.





Our strength in engineering, security and communication come to the fore as we help companies determine what technologies they should develop and use. Tanya Candia, the published author of three high tech marketing books and eight engineering and marketing e-books, as well as peer-reviewed articles, heads this practice.


We specialize in in-depth technology assessments, comparing alternative solutions and finding the best match for your needs. We make recommendations, so you can quickly short-list and engage directly with technology providers.




01

Performed technology assessments of anti-DDoS, IOT security, endpoint protection and privileged access management solutions. Assisted in development of RFPs for security, storage and big data procurements.
 03

Wrote business white papers on virtualization, technical white papers on IT operations, and web copy and collateral on open source and financial services solutions.


 

02

Developed messaging, collateral material and sales / partner enablement materials for the launch of a European enterprise security (SaaS) company in North America
 04

Developed the business plan and go-to-market strategy for an Israeli company specializing in security software.




We validate your value proposition, and work with you to define messaging and positioning, pricing and packaging. From market sizing to opportunity assessment, market segmentation and vertical analysis, we provide the detail you and your investors need to ensure an effective go-to-market strategy and implementation. We develop the materials and copy needed to build media and social awareness, leading to market share growth and profitability.




01

Serving as interim CMP for a Chinese security company launching in the US and Western Europe
 04

Serving as interim product marketing manager for a global security and storage company


 

02

Writing business plans for Hong Kong digital media incubator companies
 05

Developing a US go-to-market plan for an Israeli hardware company


 

03

Jump-starting North American sales efforts for an Italian Internet company
 06

Creating positioning and messaging for an Israeli social media company breaking into the US market



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