RESOURCES

For engineers and entrepreneurs, this book  explains the basics of starting a startup, with a focus on how to quickly develop an initial business plan. 

 Understand your target buyer, and how to communicate the value of your product or service, increasing the probability of early and ongoing sales.

 Who are your real competitors, and why it is important to see the landscape the way your customers do?

 Determine which time-tested pricing approach is best for you, validate pricing, and develop a long-term strategy.

 A detailed roadmap to successfully launching your company and product.

Book 7 of the IEEE series Women in Engineering. - autobiography of Tanya Candia 

 This hands-on, tutorial-style book explains the nuts and bolts of marketing, from initial product feature set through to Beta test and launch. If you have very limited resources and time, this book will save you time and ensure a successful launch of your product or your company.

 Learn how to build the product management processes and sales models that will bring your company to profitability. This hands-on, tutorial-style book addresses the growing need for startups to juggle conflicting customer and prospect demands and limited engineering resources after product launch, while determining the optimal sales model.
 

 This guidebook helps you determine the best agencies to target, define the value proposition for Federal sales, create pricing strategies and showcase your product. With tips for effective networking and selecting consultants, it contains invaluable information that helps you navigate this complex yet lucrative market.