RESOURCES

 Candia Communications publications are designed to help companies quickly become self-sufficient and deliver the results that lead to increased sales and market share.

The Starting Your Startup e-book series is published by IEEE, the Institute of Electrical and Electronics Engineers. 



eBooks

Starting Your Startup Book 1: The Business Plan

Starting Your Startup Book 2: Market Size & Strategy

Starting Your Startup Book 2: Market Size & Strategy

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For engineers and entrepreneurs, this book  explains the basics of starting a startup, with a focus on how to quickly develop an initial business plan. 

Starting Your Startup Book 2: Market Size & Strategy

Starting Your Startup Book 2: Market Size & Strategy

Starting Your Startup Book 2: Market Size & Strategy

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 Understand your target buyer, and how to communicate the value of your product or service, increasing the probability of early and ongoing sales.

 

Starting Your Startup Book 3: Competitive Analysis

Starting Your Startup Book 2: Market Size & Strategy

Starting Your Startup Book 3: Competitive Analysis

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 Who are your real competitors, and why it is important to see the landscape the way your customers do?

 

Starting Your Startup Book 4: Pricing Strategies

Starting Your Startup Book 4: Pricing Strategies

Starting Your Startup Book 3: Competitive Analysis

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 Determine which time-tested pricing approach is best for you, validate pricing, and develop a long-term strategy.

 

Starting Your Startup Book 5: The Launch

Starting Your Startup Book 4: Pricing Strategies

Starting Your Startup Book 5: The Launch

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 A detailed roadmap to successfully launching your company and product.

 

Having it All: One Woman's Journey

Starting Your Startup Book 4: Pricing Strategies

Starting Your Startup Book 5: The Launch

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Book 7 of the IEEE series Women in Engineering. - autobiography of Tanya Candia 

BOOKS

Hit the Market Running

The Federal Market: Maximize Your Investment

Hit the Market Running

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 This hands-on, tutorial-style book explains the nuts and bolts of marketing, from initial product feature set through to Beta test and launch. If you have very limited resources and time, this book will save you time and ensure a successful launch of your product or your company.

Build Market Momentum

The Federal Market: Maximize Your Investment

Hit the Market Running

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 Learn how to build the product management processes and sales models that will bring your company to profitability. This hands-on, tutorial-style book addresses the growing need for startups to juggle conflicting customer and prospect demands and limited engineering resources after product launch, while determining the optimal sales model.
 

The Federal Market: Maximize Your Investment

The Federal Market: Maximize Your Investment

The Federal Market: Maximize Your Investment

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 This guidebook helps you determine the best agencies to target, define the value proposition for Federal sales, create pricing strategies and showcase your product. With tips for effective networking and selecting consultants, it contains invaluable information that helps you navigate this complex yet lucrative market.
 

peer-reviewed articles

Federated Authentication

Federated Authentication

Federated Authentication

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 "Enabling Federated Identity  for E-Government", an in-depth study co-authored by Tanya Candia of Candia Communications and Paul Madsen of NTT, has been published in the three-volume research encyclopedia “The Encyclopedia of Digital Government.” This work resulted from research conducted in conjunction with the Liberty Alliance (www.projectliberty.org) and explores the role that identity federation plays in providing electronic access to government services.

Agricultural Data Mining

Federated Authentication

Federated Authentication

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 “Agricultural Data Mining in the 21st Century,”  co-authored by Tanya Candia of Candia Communications and E. Arlin Torbet Ph.D. of AgriWorld Exchange, was published in January 2009 in the Handbook of Research on Social Implications of Data Mining and Information Privacy: Interdisciplinary Frameworks Solutions, a multi-volume research set.